Hello there! My name is Z - also known as Lindsay or The Pastel Lady. I’m a graphic designer, illustrator and maker based in Sacramento, CA. My mission is to help make logos, brands, and websites not only look excellent but also communicate effectively. The variety of work I do includes illustration, graphic design, photography, painting, screen printing, jewelry making and I’m probably working on mastering a new skill right now.
I earned my bachelors degree in Graphic Design at the Art Institute in Sacramento and have been doing freelance design work for the past three years. In my spare time I am working on running two Etsy shops - one for my illustrations under the name The Pastel Lady and one for my Norse inspired laser cut jewelry named Sword&Sigil.
When I’m not making things I am either watching Harry Potter, cuddling with my cats, or hiking through the Muir woods.